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Naming Blog

The Story Of Four Brand Names That Had To Be Changed

The Story Of Four Brand Names That Had To Be Changed

The stories of brands that changed their naming are very important, because they give a lot of information about how a brand is perceived before and after a major change. The comparing of the periods before and after the change of naming of big brands gives valuable...
The Naming Of Six Countries Explained – Part II

The Naming Of Six Countries Explained – Part II

What’s in the name of a country? Often there is a secret meaning behind a country’s name. But we rarely think about it. That’s why we started our series of articles that explain the hidden secrets behind the name of a country. Who knows? It may...
Origin Of The Names Of The Hottest Dating Apps

Origin Of The Names Of The Hottest Dating Apps

Today almost everyone has used a dating app. To meet net friend, new love, new adventure or just find company for the night out. Different people, different stories. The dating apps are now inseparable part of the digital world. They evolve and change the communities...
Trends in Brand Naming That Happened in 2017

Trends in Brand Naming That Happened in 2017

Another year is over, a new one just begun. But in the world of brand naming 2017 isn’t over, until we discuss the product names that debuted and are definitely here to stay. Some of the trends have deeper roots than other, but they are in our list because 2017 is the...
What’s in the naming of the Volkswagen car models?

What’s in the naming of the Volkswagen car models?

Volkswagen is a brand that in the recent years reached big independence for the regional decision-making around the world. A good example for this is the naming of VW Atlas which was an effort for mass-appeal to American costumers. Originally the model was supposed to...
Five interesting facts about the Tesla naming

Five interesting facts about the Tesla naming

Recently Tesla become the 4th most valuable car company in the world. Therefore, we decided to pay close attention to the interesting facts around the company’s name. Who picked the names? How it was chosen? What kind of naming trend has been started? Find out...
Blockchain’s meaning and the brand names inspired by it

Blockchain’s meaning and the brand names inspired by it

Blockchain’s meaning originally comes from block chain. It’s a continuously growing list of records, called blocks. The block are linked and secured using cryptography. Each block contains typically a hash pointer as a link to a previos block, a timestamp and...
Breaking down the meaning behind 3 popular brand names

Breaking down the meaning behind 3 popular brand names

There is a certain category of extremely popular brands and usually they are a subject of discussions. That inevitably leads to speculation about the real story behind their names. That’s why we decided to shed light over the real truth behind three popular...
Three Famous Brands That Cut Their Original Names

Three Famous Brands That Cut Their Original Names

The digital revolution motivated many brands to take the decision to cut parts of their naming in order their names and logos to look good on multiple platforms including mobile. If we start categorizing the different topics about brand names, we must definitely set a...
Do you know that this everyday word is actually a brand name?

Do you know that this everyday word is actually a brand name?

If we start to deconstruct the meaning of the word “surprise”, we will inevitably come to the conclusion that it is used almost always to describe situations when we finding out something unexpected. Since we love telling stories about brand naming and the meaning of...
The secret story of 5 famous brand names

The secret story of 5 famous brand names

The world of brands is full of stories about naming. We love to collect such stories and present it to you regularly. Today we have a selection of 5 (probably secret) stories, which we bet will be interesting for you to read. So here we start: Panera Panera is a brand...
Iceland vs Iceland, government vs tradermark

Iceland vs Iceland, government vs tradermark

One of the most unusual and recent brand battle started when Iceland’s government undertook legal actions against a British supermarket that used its name. The motivation for taking this caution is to ensure the right of Icelandic companies to use the word “Iceland”...
4 everyday words that origin as brand naming

4 everyday words that origin as brand naming

Many words that we use in our everyday life were at first used as brand names. Eventually they turned into generic terms and this is probably the dream of every new brand. However, some brands don’t like that their name is used in a broader aspect than...
4 Mash-Up Brand Namings Explained

4 Mash-Up Brand Namings Explained

One of the most popular trends in the brand naming is the mash-up naming. When we have two or three names that describe a brand and combine them together, then we have a mash-up name. Using the mash-up formula trends in the brand naming the last few years, because the...
Top 3 of Our Favorite Spanglish Brand Naming

Top 3 of Our Favorite Spanglish Brand Naming

During our recent naming hunt in the internet we found some really funny Spanglish brand naming. For places like USA it’s a common practice to name your brand with words, that will relate to both native Americans and immigrants. It’s vice versa for tourist...
4 Weird Brand Names To Analyze

4 Weird Brand Names To Analyze

The world archive of unusual brand names is thick and we love to dig in it. In our recent hunt for weird brand names, we chose 4 champions that will either inspire you or… depress you :) Depending on your viewpoint. The list starts with: Spotted Dick Spotted...
The Landmarks Based Naming Scheme of Apple’s OS X

The Landmarks Based Naming Scheme of Apple’s OS X

OS X Maverick put the beginning of a new naming scheme for Apple. El Capitan is the name of the latest OS update and follows the California landmark-based naming trend of the company. The name is highlighting the meaning of improvements and refinements that the update...
What does Yamaha mean? Naming explained.

What does Yamaha mean? Naming explained.

Yamaha’s name has a couple of meanings. The Japanese origin of the word makes it hard for the foreigner gaijin to understand it and be compelled by its meaning. But it is always worth to give an example of a brand name that is held by its founder and at the same...
Honda’s Name Japanese Meaning Explained

Honda’s Name Japanese Meaning Explained

Have you ever heard the name Soichiro Honda? He is the man who a little while after WWII established his own motorbike company which later turned into the Honda Technical Research Institute in Hamamatsu, Japan. By 1963 the company became the biggest motorcycle...
Human Names is the New Trend in Startups Naming

Human Names is the New Trend in Startups Naming

The trends in naming startup companies in the last 10 years are very distinguishable from one another and if you follow the trends of your time, you can easy position your company with a good start because of the name. 2015 is like the post -ify era of names like...
Of Popular Movies and Brand Renaming

Of Popular Movies and Brand Renaming

Do you know what is the first name of Best Buy? Hint: It’s not Best Buy. Actually the company was named after on of the favorite movies of the 60s. Have you ever watched The Sound of Music? Yeah, the same movie that was awarded with Oscar 50 years ago. Sound of...
The Success of Irrelevant Brand Naming

The Success of Irrelevant Brand Naming

Why on Earth would someone name his brand “Bitch” or “Bastard”? That’s probably the first thing most of the people would wonder, when they hear about the rude name of a certain brand that contains such words. The wine brands Royal Bitch, Happy Bitch, Sweet...
The curios fail of naming the Ford Motor’s E-car model

The curios fail of naming the Ford Motor’s E-car model

It’s interesting to dive back in time to see who the corporations have turned to for the naming of their products and services, to see who was responsible for naming fails and who approached this process in unconventional way. It was not always advertising...
Where does the “meme” name origins from?

Where does the “meme” name origins from?

The naming of an idea is another aspect that should be considered when we talk about brand naming. As an internet user you probably noticed the circulation of the so-called “meme” images around the web. Currently the memes are a trendy way to express your...
Why the naming with numbers is a double-edged sword?

Why the naming with numbers is a double-edged sword?

A lot of famous brands have numbers in their names. Some of them even start with such: 21st Century Fox 7Up 7 Eleven 3M The aforementioned are a great example of brands that are remembered even though they are with numbers in their names. However, most of  the brand...
Naming that got lost in translation – Part 3

Naming that got lost in translation – Part 3

Moving on with our Lost in translation series made us realize that the car naming is a whole science. Some countries accept the brand’s name, other don’t. The significance of Skoda’s name is one of the remarkable cases, since the issue is with the...
Brief history of Chupa Chups’ naming

Brief history of Chupa Chups’ naming

“Chupa chups” is one of the brands that would make every kiddo around the world smile when hears it. The most popular Spanish lollipop has very playful name and it’s worldly recognized. At first Enric Bernat, the inventor of the eating of “sweet with a fork”...
“Vodafone” naming origin

“Vodafone” naming origin

Vodafone is perhaps one of the most valuable brands in UK and the 16th most valuable brand in the world according to 2014 Brand Finance Global 500. It would be interesting to go back 30 years from now when the Vodafone Telecommunication Service was announced for the...
Naming that got “lost in translation” – Part 2

Naming that got “lost in translation” – Part 2

The “Lost in translation” brands saga continues with new names and their unusual translation in another countries. Thе language range this time goes beyond Spanish speaking countries through West Africa, Germany and… Germany. But exotic things first. Siri Have...
Naming that got “lost in translation” – Part 1

Naming that got “lost in translation” – Part 1

Companies and brands can exist without a logo, but not without a name. The simple reason why you need a good name for your brand is because there is competition. Therefore the companies are looking for a name that will transmit the characteristics of their products...
Visa corporate naming explained

Visa corporate naming explained

Visa Inc is one of those corporations that have evolved from the original idea. Launched back in 1958 as Bank Americard by the Bank of America (BofA) the founders obviously didn’t think the credit card program would become as internationally renowned as it has...
What is the name origin of the Ray-Ban brand?

What is the name origin of the Ray-Ban brand?

Let’s talk about accessories.  As with every product there are many companies and brands offering similar products on the market, but some brands are more popular than others. When talking about high-quality sunglasses this is Ray-Ban. This brand is one of the most...
Audi and Volvo – the Latin origin of the car company names

Audi and Volvo – the Latin origin of the car company names

Let’s get back to the car business. We know a lot of the car companies are named after their founders – the trend was spread worldwide from the earliest electric automobiles. These include Ford (after Henry Ford), Peugeot (after the Peugeot family), also later Bentley...
Zippo lighters – the company name origin

Zippo lighters – the company name origin

Do you smoke? No? Well, even if you aren’t, there a big chance at least one of the four people next to you to be a smoker. That’s what the infographic from kick.it states – 1 out of every 5 people smoke. The infographic was published in 2012, so I assume this info may...
Bokeh effect – word origin and meaning

Bokeh effect – word origin and meaning

Bokeh is a very interesting photographic effect that shows up on those parts of a photo that are out-of-focus. Usually, the effect is visible for photos with small Depth of field or shallow focus. When an object is on focus and everything else is not, the part of the...
How do hurricanes get named? Naming system explained here!

How do hurricanes get named? Naming system explained here!

Hurricanes are a bad thing – everyone knows that. But they are also exciting. And they have pretty names. Have you wondered why hurricanes get mostly female names? Just a hint – it has nothing to do with the women’s temper that may be associated with a forthcoming...
Newsflash: Rolls-Royce release new 2013 Wraith model

Newsflash: Rolls-Royce release new 2013 Wraith model

I can only assume everyone has heard of Rolls-Royce, right? What is now the Rolls-Royce Group PLC was originally founded as Rolls-Royce Limited back in 1906. Until now I haven’t mentioned the company’s name origin in any of the previous articles because the naming is...
Top 10 – popular dog names and their meaning

Top 10 – popular dog names and their meaning

Naming your baby may be the most important naming project of your life but how often do you get the chance to do that? On the other hand, people get new pets all the time and have the freedom to name their pet any way they want. Of course, there are trends in naming...
Where does the Dom Pérignon brand name come from?

Where does the Dom Pérignon brand name come from?

Everyone has a glass (or bottle?) of bubbly every now and then, right? Today the alcoholic beverage has become a symbol of celebration – you drink it on anniversaries, weddings, birthdays, New Year etc. But don’t confuse sparkling wine with Champagne – as most of...
Just released: New Chromebook Pixel name explained

Just released: New Chromebook Pixel name explained

Newsflash: Yesterday (21/02/2013) Google announced its latest device from the Chromebook family – the Chromebook Pixel. In case there’s someone who doesn’t know what the Chromebook is – this is Google’s personal computer running on its own operating system – Google...
Name origin of the famous Rolex luxury watches brand

Name origin of the famous Rolex luxury watches brand

Rolex is one of the best-known brands for luxurious wristwatches in the world. According to wiki it is also the largest one producing about 2,000 luxury watches per day. But what does rolex actually mean? Truth is – nothing. There is no word rolex in the English...
What does Adobe stand for? Meaning explained

What does Adobe stand for? Meaning explained

Adobe Systems is a multinational software company known by everyone – whether you want to create a complex graphic design or just remove your wrinkles or spots from an image. People are most familiar with the company’s flagship product – Adobe Photoshop. However,...
Is Hotmail really hot? The name origin of the webmail

Is Hotmail really hot? The name origin of the webmail

How many of you know of Hotmail? How many of you are using it? With the advance of the internet, the two top internet searching websites – Google and Yahoo!, their webmail services Gmail and Yahoo! Mail have become preferred online mail services by users around the...
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