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Naming Blog

What’s in the naming of the Volkswagen car models?

What’s in the naming of the Volkswagen car models?

Volkswagen is a brand that in the recent years reached big independence for the regional decision-making around the world. A good example for this is the naming of VW Atlas which was an effort for mass-appeal to American costumers. Originally the model was supposed to...
Five interesting facts about the Tesla naming

Five interesting facts about the Tesla naming

Recently Tesla become the 4th most valuable car company in the world. Therefore, we decided to pay close attention to the interesting facts around the company’s name. Who picked the names? How it was chosen? What kind of naming trend has been started? Find out!...
Blockchain’s meaning and the brand names inspired by it

Blockchain’s meaning and the brand names inspired by it

Blockchain’s meaning originally comes from block chain. It’s a continuously growing list of records, called blocks. The block are linked and secured using cryptography. Each block contains typically a hash pointer as a link to a previos block, a timestamp and...
Breaking down the meaning behind 3 popular brand names

Breaking down the meaning behind 3 popular brand names

There is a certain category of extremely popular brands and usually they are a subject of discussions. That inevitably leads to speculation about the real story behind their names. That’s why we decided to shed light over the real truth behind three popular...
Three Famous Brands That Cut Their Original Names

Three Famous Brands That Cut Their Original Names

The digital revolution motivated many brands to take the decision to cut parts of their naming in order their names and logos to look good on multiple platforms including mobile. If we start categorizing the different topics about brand names, we must definitely set a...
Do you know that this everyday word is actually a brand name?

Do you know that this everyday word is actually a brand name?

If we start to deconstruct the meaning of the word “surprise”, we will inevitably come to the conclusion that it is used almost always to describe situations when we finding out something unexpected. Since we love telling stories about brand naming and the meaning of...
The secret story of 5 famous brand names

The secret story of 5 famous brand names

The world of brands is full of stories about naming. We love to collect such stories and present it to you regularly. Today we have a selection of 5 (probably secret) stories, which we bet will be interesting for you to read. So here we start: Panera Panera is a brand...
Iceland vs Iceland, government vs tradermark

Iceland vs Iceland, government vs tradermark

One of the most unusual and recent brand battle started when Iceland’s government undertook legal actions against a British supermarket that used its name. The motivation for taking this caution is to ensure the right of Icelandic companies to use the word “Iceland”...
4 everyday words that origin as brand naming

4 everyday words that origin as brand naming

Many words that we use in our everyday life were at first used as brand names. Eventually they turned into generic terms and this is probably the dream of every new brand. However, some brands don’t like that their name is used in a broader aspect than...
4 Mash-Up Brand Namings Explained

4 Mash-Up Brand Namings Explained

One of the most popular trends in the brand naming is the mash-up naming. When we have two or three names that describe a brand and combine them together, then we have a mash-up name. Using the mash-up formula trends in the brand naming the last few years, because the...
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