If you want to get high - start with the name.

What’s in the naming of the Volkswagen car models?

What’s in the naming of the Volkswagen car models?

Volkswagen is a brand that in the recent years reached big independence for the regional decision-making around the world. A good example for this is the naming of VW Atlas which was an effort for mass-appeal to American costumers. Originally the model was supposed to...
Five interesting facts about the Tesla naming

Five interesting facts about the Tesla naming

Recently Tesla become the 4th most valuable car company in the world. Therefore, we decided to pay close attention to the interesting facts around the company’s name. Who picked the names? How it was chosen? What kind of naming trend has been started? Find out!...
Blockchain’s meaning and the brand names inspired by it

Blockchain’s meaning and the brand names inspired by it

Blockchain’s meaning originally comes from block chain. It’s a continuously growing list of records, called blocks. The block are linked and secured using cryptography. Each block contains typically a hash pointer as a link to a previos block, a timestamp and...
Breaking down the meaning behind 3 popular brand names

Breaking down the meaning behind 3 popular brand names

There is a certain category of extremely popular brands and usually they are a subject of discussions. That inevitably leads to speculation about the real story behind their names. That’s why we decided to shed light over the real truth behind three popular...
Three Famous Brands That Cut Their Original Names

Three Famous Brands That Cut Their Original Names

The digital revolution motivated many brands to take the decision to cut parts of their naming in order their names and logos to look good on multiple platforms including mobile. If we start categorizing the different topics about brand names, we must definitely set a...
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