If you want to get high - start with the name.

The Story Of Four Brand Names That Had To Be Changed

The Story Of Four Brand Names That Had To Be Changed

The stories of brands that changed their naming are very important, because they give a lot of information about how a brand is perceived before and after a major change. Comparing the periods before and after the name change of big brands gives valuable data to...
Origin Of The Names Of The Hottest Dating Apps

Origin Of The Names Of The Hottest Dating Apps

Nowadays, almost everyone has used a dating app. To meet a new friend, find new love, new adventure, or just to find company for a night out. Different people, different stories. The dating apps are now an inseparable part of the digital world. They evolve and change...
Trends in Brand Naming That Happened in 2017

Trends in Brand Naming That Happened in 2017

Another year is over, a new one just began. But in the world of brand naming 2017 isn’t over, until we discuss the product names that debuted and are definitely here to stay. Some of the trends have deeper roots than others, but they are in our list because 2017 is...
What’s in the naming of the Volkswagen car models?

What’s in the naming of the Volkswagen car models?

Volkswagen is a brand that in recent years achieved major independence for regional decision-making around the world. A good example of this is the naming of VW Atlas which was an effort to mass-appeal to American consumers. Originally the model was supposed to be...
Five interesting facts about the Tesla naming

Five interesting facts about the Tesla naming

Recently Tesla become the 4th most valuable car company in the world. Therefore, we decided to pay close attention to the interesting facts around the company’s name. Who picked the name? How was it chosen? What kind of naming trend has been started? Find out more in...
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