If you want to get high - start with the name.

Blockchain’s meaning and the brand names inspired by it

Blockchain’s meaning and the brand names inspired by it

Blockchain’s meaning originally comes from “block chain”. It’s a continuously growing list of records called blocks. The blocks are linked and secured using cryptography. Each block typically contains a hash pointer as a link to a previous block, a timestamp and...
Breaking down the meaning behind 3 popular brand names

Breaking down the meaning behind 3 popular brand names

There is a certain category of extremely popular brands that usually are a subject of discussions. This inevitably leads to speculation about the real story behind their names. That’s why we decided to shed light over the real truth behind three popular brand names....
Three Famous Brands That Cut Their Original Names

Three Famous Brands That Cut Their Original Names

The digital revolution motivated many brands to take the decision to cut parts of their naming in order to have their names and logos  look good on multiple platforms, including mobile. If we start categorizing the different topics on brand names, we must definitely...
Do you know that this everyday word is actually a brand name?

Do you know that this everyday word is actually a brand name?

If we start to deconstruct the meaning of the word “surprise” we will inevitably come to the conclusion that it is almost always used to describe situations when we find out something unexpected. Since we love telling stories about brand naming and the meaning of the...
The secret story of 5 famous brand names

The secret story of 5 famous brand names

The world of brands is full of stories about naming. We love to collect such stories and present them to you regularly. Today we have a selection of 5 (probably secret) stories, which we bet will be interesting for you to read. So here we go: Panera Panera is a brand...
Iceland vs Iceland, government vs trademark

Iceland vs Iceland, government vs trademark

One of the most unusual and recent brand battles started when Iceland’s government undertook legal actions against a British supermarket that used its name. The motivation for taking this caution was to ensure the right of Icelandic companies to use the word “Iceland”...
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