If you want to get high - start with the name.

Trends in Brand Naming That Happened in 2017

Trends in Brand Naming That Happened in 2017

Another year is over, a new one just began. But in the world of brand naming 2017 isn’t over, until we discuss the product names that debuted and are definitely here to stay. Some of the trends have deeper roots than others, but they are in our list because 2017 is...
What’s in the naming of the Volkswagen car models?

What’s in the naming of the Volkswagen car models?

Volkswagen is a brand that in recent years achieved major independence for regional decision-making around the world. A good example of this is the naming of VW Atlas which was an effort to mass-appeal to American consumers. Originally the model was supposed to be...
Five interesting facts about the Tesla naming

Five interesting facts about the Tesla naming

Recently Tesla become the 4th most valuable car company in the world. Therefore, we decided to pay close attention to the interesting facts around the company’s name. Who picked the name? How was it chosen? What kind of naming trend has been started? Find out more in...
Blockchain’s meaning and the brand names inspired by it

Blockchain’s meaning and the brand names inspired by it

Blockchain’s meaning originally comes from “block chain”. It’s a continuously growing list of records called blocks. The blocks are linked and secured using cryptography. Each block typically contains a hash pointer as a link to a previous block, a timestamp and...
Breaking down the meaning behind 3 popular brand names

Breaking down the meaning behind 3 popular brand names

There is a certain category of extremely popular brands that usually are a subject of discussions. This inevitably leads to speculation about the real story behind their names. That’s why we decided to shed light over the real truth behind three popular brand names....
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