One of the most popular trends in brand naming is mash-up naming. When we have two or three names that describe a brand and combine them together, then we have a mash-up name. The mash-up formula has been a trend in brand naming for the last few years because the pop culture has used this method to describe things from relationships between celebrities to relationships between political allies. That’s why we selected 4 brands with mash-up names, whose meanings we explained below.
Arby’s is a spectacular example in the mash-up genre of brand naming. What does this name mean? Simply: R.B.’s. What the R and B are standing for? Leroy and Forrest Raffel are brothers who in 1964 opened their first restaurant. The R in “Arby’s” is for the family names and the B is standing for Brothers.
Garmin is a popular GPS brand. It is named after the names of the company’s founders. Gary Burrell + Dr. Min Kao = Garmin. The company’s name stand for the team that founded it.
If you’re a fan of the jelly sweets, then read carefully. One of the world’s favourite sweets brand’s name is a curious mash up between the name of the company’s founder and its headquarter. Hans Riegel is the man who founded the company and Bonn is Haribo’s hometown. If you didn’t do the math by yourself so far: Ha + Ri + Bo stands for Haribo.
The National Biscuit Company is the former name of Nabisco. The current naming is a mash-up from the old name.
Have any thoughts about mash-up naming your brand? Share in the comments.