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Naming Blog

Do you know that this everyday word is actually a brand name?

Do you know that this everyday word is actually a brand name?

If we start to deconstruct the meaning of the word “surprise”, we will inevitably come to the conclusion that it is used almost always to describe situations when we finding out something unexpected. Since we love telling stories about brand naming and the meaning of...
The secret story of 5 famous brand names

The secret story of 5 famous brand names

The world of brands is full of stories about naming. We love to collect such stories and present it to you regularly. Today we have a selection of 5 (probably secret) stories, which we bet will be interesting for you to read. So here we start: Panera Panera is a brand...
Iceland vs Iceland, government vs tradermark

Iceland vs Iceland, government vs tradermark

One of the most unusual and recent brand battle started when Iceland’s government undertook legal actions against a British supermarket that used its name. The motivation for taking this caution is to ensure the right of Icelandic companies to use the word “Iceland”...
4 everyday words that origin as brand naming

4 everyday words that origin as brand naming

Many words that we use in our everyday life were at first used as brand names. Eventually they turned into generic terms and this is probably the dream of every new brand. However, some brands don’t like that their name is used in a broader aspect than...
4 Mash-Up Brand Namings Explained

4 Mash-Up Brand Namings Explained

One of the most popular trends in the brand naming is the mash-up naming. When we have two or three names that describe a brand and combine them together, then we have a mash-up name. Using the mash-up formula trends in the brand naming the last few years, because the...
Top 3 of Our Favorite Spanglish Brand Naming

Top 3 of Our Favorite Spanglish Brand Naming

During our recent naming hunt in the internet we found some really funny Spanglish brand naming. For places like USA it’s a common practice to name your brand with words, that will relate to both native Americans and immigrants. It’s vice versa for tourist...
4 Weird Brand Names To Analyze

4 Weird Brand Names To Analyze

The world archive of unusual brand names is thick and we love to dig in it. In our recent hunt for weird brand names, we chose 4 champions that will either inspire you or… depress you :) Depending on your viewpoint. The list starts with: Spotted Dick Spotted...
The Landmarks Based Naming Scheme of Apple’s OS X

The Landmarks Based Naming Scheme of Apple’s OS X

OS X Maverick put the beginning of a new naming scheme for Apple. El Capitan is the name of the latest OS update and follows the California landmark-based naming trend of the company. The name is highlighting the meaning of improvements and refinements that the update...
What does Yamaha mean? Naming explained.

What does Yamaha mean? Naming explained.

Yamaha’s name has a couple of meanings. The Japanese origin of the word makes it hard for the foreigner gaijin to understand it and be compelled by its meaning. But it is always worth to give an example of a brand name that is held by its founder and at the same...
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