Naming Archives - Page 6 of 13 - High Names - International Naming Service, Brand Name, Product Name

“Vodafone” naming origin

by boris | Feb 23, 2015 | Naming

Vodafone is perhaps one of the most valuable brands in UK and the 16th most valuable brand in the world according to the 2014 Brand Finance Global 500. It would be interesting to go back 30 years from now when the Vodafone Telecommunication Service was announced for...

Naming that got “lost in translation” – Part 2

by boris | Feb 12, 2015 | Naming

The “Lost in translation” brands saga continues with new names and their unusual translation in another countries. Thе language range this time goes beyond Spanish speaking countries through West Africa, Germany, and… Germany. But exotic things first. Siri Have you...

Mr. Clean’s strategy to become global brand with name change

by boris | Feb 11, 2015 | Naming

There are numbers of theories about the change of the name of the cleaning brand with the bald guy called Mr Clean if you are a US resident or Mr. Proper if you’re an Eastern Europe resident for example. The most widespread theory is that the owner of the brand...

Naming that got “lost in translation” – Part 1

by boris | Feb 10, 2015 | Naming

Companies and brands can exist without a logo, but not without a name. The simple reason why you need a good name for your brand is because there is competition. Therefore the companies are looking for a name that will transmit the characteristics of their products...

Visa corporate naming explained

by christa | Mar 27, 2013 | Naming

Visa Inc is one of those corporations that have evolved from the original idea. Launched back in 1958 as Bank Americard by the Bank of America (BofA) the founders obviously didn’t think the credit card program would become as internationally renowned as it has...

What is the name origin of the Ray-Ban brand?

by christa | Mar 22, 2013 | Naming

Let’s talk about accessories. As with every product there are many companies and brands offering similar products on the market, but some brands are more popular than others. When talking about high-quality sunglasses this is Ray-Ban. This brand is one of the most...