If you want to get high - start with the name.

Infiniti car models naming strategy changes

Infiniti car models naming strategy changes

Let’s get back on that car topic. One may think brand names stick to the product forever when it comes to such big products as cars. But Nissan decided to go for a small naming strategy change…or maybe not so small. Infiniti is Nissan’s luxury car brand...
IKEA naming system explained

IKEA naming system explained

IKEA and their product names We don’t have to explain what IKEA is, do we? Right. Well, as exciting as one may think the story behind the name is, there’s actually no such thing. IKEA is a simple abbreviation of the founders’ initials I. K. (Ingvar Kamprad),...
Shell oil company name origin

Shell oil company name origin

We’ve all heard of the oil and gas tycoon Shell, or as it is officially called today – Royal Dutch Shell. As the name suggests, its headquarters is in The Hague, Netherlands, and was founded by a progressive man called Marcus Samuel. And whilst most of the...
Will the Windows brand name stick to Microsoft products?

Will the Windows brand name stick to Microsoft products?

Rumors about famous brands spread like wildfire. Especially when we’re talking about one of the biggest companies in the world. Information about Microsoft letting go of the Windows name have been going around for over a year now. However, recently those rumors have...
Buy My Last Name – why people change names?

Buy My Last Name – why people change names?

You know how everyone gets a name when they are born? Well, some people don’t like their names. There are various reasons for this. Most of the cases it’s a matter of parents who choose horrible personal names for their kids. I recently heard this story about parents...
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