ADVIFI The Name Case Inventing a short advertising name for an international startup is one of the hardest projects the team has done. The name needed to be: descriptive, easy to type on a keyboard, compatible with the short space on the online banners and having...
COFFERO The case Our story with Coffero started in 2015, when a Bulgarian team in need of a name and identity for their upcoming coffee roasters product approached us. The company planned to expand with multiple physical locations. Their unique roaster machine...
GEMJI The case Coming up with a name for a game is very hard, but coming up with a name for a revolutionary board game system that has no equivalent is even harder. We were met with such a challenge thanks to a project of Ralev.com outlining a board game that you can...
Localancers – The Local Freelancers The Case A club for local freelancers needed its online name. The e-directory is global, so an international “.com” domain was a must. The founders wanted one of the naming proposals to include the word...
