In 2015 we were approached by a Bulgarian team in need of a name and identity for their upcoming coffee roasters product. The company planned to expand with multiple physical locations. The coffee shops were to display and be built around their unique roaster machine. Therefore, the name had to be able to stand out and signify the premium brand, yet have an easy enough pronunciation to be remembered. Of course, it was also necessary to have a strong immediate association with the product itself.
When considering different options, we knew that we had to think of a name that had an available domain, which was tricky since we wanted to come up with a short, catchy name. The name “Coffero” has a traditional sound, which guarantees the easily association with the brand’s character. It combines the words “coffee” and “roast” in a clever way, and in doing so references the roast technology the brand accommodates.