GEMJI
The case
Coming up with a name for a game is very hard, but coming up with a name for a revolutionary board game system that has no equivalent is even harder. We were met with such a challenge thanks to a project of Ralev.com outlining a board game that you can use to play pretty much everything you want. This would later become known as “Gemji”. This, of course, meant that we had to come up with an equally strong and memorable name.
The solution
The third idea that we wanted present in the naming of “Gemji” is the one that contributed the most to its uniqueness – we added the “ji” suffix as a reference to one particularly famous and dangerous fictional board game. This also helped create a name with a foreign sound, which perfectly tied with the lore of the game. Which you can and should read over at Gemji’s website, where you can also find out how the game system works.
HighNames.com secured a 5 letter .com domain name for this project for free, thus improving significantly the return on the naming investment.