If you want to get high - start with the name.

Naming that got lost in translation – Part 3

Naming that got lost in translation – Part 3

Moving on with our Lost in translation series made us realise that car naming is a whole science. Some countries accept the brand’s name, otherс don’t. The significance of Skoda’s name is one of the remarkable cases, since the issue is with the brand’s name...
Brief history of Chupa Chups’ naming

Brief history of Chupa Chups’ naming

“Chupa chups” is one of the brands that would make every kiddo around the world smile when they hear it. The most popular Spanish lollipop has a very playful name and it’s internationally recognised. At first Enric Bernat, the man who “invented” the so-called “eating...
“Vodafone” naming origin

“Vodafone” naming origin

Vodafone is perhaps one of the most valuable brands in UK and the 16th most valuable brand in the world according to the 2014 Brand Finance Global 500. It would be interesting to go back 30 years from now when the Vodafone Telecommunication Service was announced for...
Naming that got “lost in translation” – Part 2

Naming that got “lost in translation” – Part 2

The “Lost in translation” brands saga continues with new names and their unusual translation in another countries. Thе language range this time goes beyond Spanish speaking countries through West Africa, Germany, and… Germany. But exotic things first. Siri Have you...
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