If you want to get high - start with the name.

Marlboro cigarettes – name origin of the brand

Marlboro cigarettes – name origin of the brand

One of the products that reach people from all ages (at least all that are of age) without a lot of advertising is the cigarettes. At least nowadays they don’t need ads. People just smoke them – not for the ad, but for the quality they offer. All this is combines...
Infiniti car models naming strategy changes

Infiniti car models naming strategy changes

Let’s get back on that car topic. One may think brand names stick to the product forever when it comes to such big products as cars. But Nissan decided to go for a small naming strategy change…or maybe not so small. Infiniti is Nissan’s luxury car brand...
IKEA naming system explained

IKEA naming system explained

IKEA and their product names We don’t have to explain what IKEA is, do we? Right. Well, as exciting as one may think the story behind the name is, there’s actually no such thing. IKEA is a simple abbreviation of the founders’ initials I. K. (Ingvar Kamprad),...
Shell oil company name origin

Shell oil company name origin

We’ve all heard of the oil and gas tycoon Shell, or as it is officially called today – Royal Dutch Shell. As the name suggests, its headquarters is in The Hague, Netherlands, and was founded by a progressive man called Marcus Samuel. And whilst most of the...
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