If you want to get high - start with the name.

Of Popular Movies and Brand Renaming

Of Popular Movies and Brand Renaming

Do you know what was the first name of Best Buy? Hint: It wasn’t Best Buy. Actually the company was named after one of the popular movies of the 60s. Have you ever watched The Sound of Music? Yeah, the same movie that was awarded with Oscar 50 years ago. Sound of...
Why the naming with numbers is a double-edged sword?

Why the naming with numbers is a double-edged sword?

A lot of famous brands have numbers in their names. Some of them even start with such: 21st Century Fox 7Up 7 Eleven 3M The aforementioned are a great example of brands that are remembered even though they have numbers in their names. However, most of  the brand names...