If you want to get high - start with the name.

Naming Blog

Brief history of Chupa Chups’ naming

Brief history of Chupa Chups’ naming

“Chupa chups” is one of the brands that would make every kiddo around the world smile when hears it. The most popular Spanish lollipop has very playful name and it’s worldly recognized. At first Enric Bernat, the inventor of the eating of “sweet with a fork”...
“Vodafone” naming origin

“Vodafone” naming origin

Vodafone is perhaps one of the most valuable brands in UK and the 16th most valuable brand in the world according to 2014 Brand Finance Global 500. It would be interesting to go back 30 years from now when the Vodafone Telecommunication Service was announced for the...
Naming that got “lost in translation” – Part 2

Naming that got “lost in translation” – Part 2

The “Lost in translation” brands saga continues with new names and their unusual translation in another countries. Thе language range this time goes beyond Spanish speaking countries through West Africa, Germany and… Germany. But exotic things first. Siri Have...
Naming that got “lost in translation” – Part 1

Naming that got “lost in translation” – Part 1

Companies and brands can exist without a logo, but not without a name. The simple reason why you need a good name for your brand is because there is competition. Therefore the companies are looking for a name that will transmit the characteristics of their products...
Visa corporate naming explained

Visa corporate naming explained

Visa Inc is one of those corporations that have evolved from the original idea. Launched back in 1958 as Bank Americard by the Bank of America (BofA) the founders obviously didn’t think the credit card program would become as internationally renowned as it has...
What is the name origin of the Ray-Ban brand?

What is the name origin of the Ray-Ban brand?

Let’s talk about accessories.  As with every product there are many companies and brands offering similar products on the market, but some brands are more popular than others. When talking about high-quality sunglasses this is Ray-Ban. This brand is one of the most...
Audi and Volvo – the Latin origin of the car company names

Audi and Volvo – the Latin origin of the car company names

Let’s get back to the car business. We know a lot of the car companies are named after their founders – the trend was spread worldwide from the earliest electric automobiles. These include Ford (after Henry Ford), Peugeot (after the Peugeot family), also later Bentley...
Zippo lighters – the company name origin

Zippo lighters – the company name origin

Do you smoke? No? Well, even if you aren’t, there a big chance at least one of the four people next to you to be a smoker. That’s what the infographic from kick.it states – 1 out of every 5 people smoke. The infographic was published in 2012, so I assume this info may...
Bokeh effect – word origin and meaning

Bokeh effect – word origin and meaning

Bokeh is a very interesting photographic effect that shows up on those parts of a photo that are out-of-focus. Usually, the effect is visible for photos with small Depth of field or shallow focus. When an object is on focus and everything else is not, the part of the...
Page 4 of 8« First...23456...Last »