If you want to get high - start with the name.

Naming Blog

Honda’s Name Japanese Meaning Explained

Honda’s Name Japanese Meaning Explained

Have you ever heard the name Soichiro Honda? He is the man who a little while after WWII established his own motorbike company which later turned into the Honda Technical Research Institute in Hamamatsu, Japan. By 1963 the company became the biggest motorcycle...
Human Names is the New Trend in Startups Naming

Human Names is the New Trend in Startups Naming

The trends in naming startup companies in the last 10 years are very distinguishable from one another and if you follow the trends of your time, you can easy position your company with a good start because of the name. 2015 is like the post -ify era of names like...
Of Popular Movies and Brand Renaming

Of Popular Movies and Brand Renaming

Do you know what is the first name of Best Buy? Hint: It’s not Best Buy. Actually the company was named after on of the favorite movies of the 60s. Have you ever watched The Sound of Music? Yeah, the same movie that was awarded with Oscar 50 years ago. Sound of...
The Success of Irrelevant Brand Naming

The Success of Irrelevant Brand Naming

Why on Earth would someone name his brand “Bitch” or “Bastard”? That’s probably the first thing most of the people would wonder, when they hear about the rude name of a certain brand that contains such words. The wine brands Royal Bitch, Happy Bitch, Sweet...
The curios fail of naming the Ford Motor’s E-car model

The curios fail of naming the Ford Motor’s E-car model

It’s interesting to dive back in time to see who the corporations have turned to for the naming of their products and services, to see who was responsible for naming fails and who approached this process in unconventional way. It was not always advertising...
Where does the “meme” name origins from?

Where does the “meme” name origins from?

The naming of an idea is another aspect that should be considered when we talk about brand naming. As an internet user you probably noticed the circulation of the so-called “meme” images around the web. Currently the memes are a trendy way to express your...
Why the naming with numbers is a double-edged sword?

Why the naming with numbers is a double-edged sword?

A lot of famous brands have numbers in their names. Some of them even start with such: 21st Century Fox 7Up 7 Eleven 3M The aforementioned are a great example of brands that are remembered even though they are with numbers in their names. However, most of  the brand...
Naming that got lost in translation – Part 3

Naming that got lost in translation – Part 3

Moving on with our Lost in translation series made us realize that the car naming is a whole science. Some countries accept the brand’s name, other don’t. The significance of Skoda’s name is one of the remarkable cases, since the issue is with the...
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